SENIOR PRODUCT DESIGNER
Vancouver, BC
I make complex products feel simple.
I'm a Senior Product Designer with 9+ years of experience in fintech, digital banking, and enterprise products. I turn user insights into thoughtful, intuitive experiences that solve real problems.
Selected work
Fintech, digital health and marketplace tools
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Fintech · Consumer creditShipped
Improving credit plan selection at Digipay
Users picked credit plans without understanding their costs and conditions. I led research and design to make those clear at the moment of choosing.
+30%relative lift in conversion after launchRead case study -
Digital health · BookingShipped
Helping people find a doctor they can trust
Finding a doctor online was easy. Trusting one was not. Thirty user interviews shaped a redesign that brings credentials and patient reviews to every key decision.
30user interviews behind 4 redesigned flows, from search to bookingRead case study -
Marketplace · Vendor toolsCase study in progress
Simplifying menu management for Snappfood restaurants
Redesigning how restaurants create and edit menus in Dakhel, Snappfood’s vendor back office, so menus are faster to manage and more consistent for customers.
Full write-up coming soon
