Hi, I’m Gelareh.
I'm a Senior Product Designer with 9+ years of experience in fintech, digital banking, and enterprise products. I turn user insights into thoughtful, intuitive experiences that solve real problems.
My Design Approach
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Understand the problem first.
I ask questions, explore the context, and use research and data to better understand user needs and uncover opportunities.
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Make informed decisions.
I use research, testing, and feedback to balance user needs with business goals, while considering how the product might grow and evolve.
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Learn from different perspectives.
I believe everyone on the team brings valuable expertise. I enjoy asking questions, involving others, and working together to find the best solution. When challenges or disagreements come up, I rely on evidence to guide discussions and help us move forward.
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Now
Open to Senior Product Designer roles
Vancouver, BC · Remote across Canada -
Senior Product Designer
SnappfoodAn online food and grocery delivery platform, similar to Uber Eats.
Designed vendor workflows for Dakhel, Snappfood’s restaurant management product: onboarding, menu management and access to customer feedback.
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Senior Product Designer
Digipay, Digikala GroupFintech platform offering digital payments, loans, and buy now, pay later services.
Led research and design for credit journeys, from activation to repayment. The redesigned plan selection flow lifted conversion by 30% (relative).
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UI/UX Designer
TosanBanking and payment software provider for banks and financial institutions.
Redesigned a legacy internet banking product, with widgets for quick access to frequently used services.
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Best Product in Customer Services
Dr. Noorbakhsh Festival -
UX Design Certificate
University of Tehran -
Bachelor of Arts, Graphic Design
Maziar University of Rouyan